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McKenzie, Richard B.Why Popcorn Costs So Much at the MoviesAnd Other Pricing Puzzles
Kartoniert, Springer, Berlin (2010)
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This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book's title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally ...

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Why Popcorn Costs So Much at the Movies

And Other Pricing Puzzles

McKenzie, Richard B.

Kartoniert, xvi, 326 S.

XVI, 326 p.

Sprache: Englisch

235 mm

Springer, Berlin (2010)

Gewicht: 508 g

ISBN-13: 978-1-4419-2644-9

Titelnr.: 28096396

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